Blog
Confidence Begets Success
[vc_row][vc_column width="1/1"][vc_column_text]In our July 2010 article Finding and Hiring Great Salespeople we talked about the fact that the best salespeople possess a high energy level, have an internal drive to succeed, have a good grasp on the science of...
A clean, targeted list: an all-important ingredient of email marketing
[vc_row][vc_column width="1/1"][vc_column_text]When it comes to business-to-business email marketing for lead generation, marketers have a lot of touch points to consider. Is the content relevant? Is the subject line compelling? Is the call to action benefits-focused...
Eliminate Time Traps
[vc_row][vc_column width="1/1"][vc_column_text]At NuGrowth Solutions, not only do we create great content, we like to share great content written by others. For that reason, when we see an article we like that we feel has value to our general audience we will pass it...
Strategy, Tactics & Execution: A Winning Formula
[vc_row][vc_column width="1/1"][vc_column_text]What does it take to win in business (lead generation marketing in particular)? The same three elements it takes to win at anything: Strategy, Tactics and Execution. Miss any part of that equation and likely you will be...
Effective Selling Organizations Start with Engaged Management
[vc_row][vc_column width="1/1"][vc_column_text]As Phil Jackson once said, "Good teams become great ones when the members trust each other enough to surrender the Me for the We." Trust starts at the top. Cohesive teams must be supported by experienced leadership and...
Stop Debating, Start Selling.
[vc_row][vc_column width="1/1"][vc_column_text]A recent Google Search on “definition of a quality sales lead” turned up 1,700,000 results in 0.10 seconds. It’s not a stretch then to say that there is a lot of buzz these days about what constitutes a quality sales lead...
Quality Content = Effective Communication
[vc_row][vc_column width="1/1"][vc_column_text]We have talked about the importance of targeting and tracking in creating an effective lead generation marketing campaign. Neither, however, will have the effect you are looking for if they are not backed with quality...
Tracking, Analyzing and Reporting Yield Results
[vc_row][vc_column width="1/1"][vc_column_text]Trying to do lead gen without tracking results is like spitting into the wind. Said differently, you can’t manage what you don’t measure. You need to consistently track outbound activities and responses generated from...
To Hit Your Mark, Aim at the Target
[vc_row][vc_column width="1/1"][vc_column_text] Who hasn’t heard of the 80/20 principle, the commonly cited statistic which tells us that most of us get 80% of our business from 20% of our customers? Using a glass is half empty mentality this is somewhat depressing....