You’ve got the product (or service). You’ve got the people. Now all you need are the customers. Whether you’re breaking into an industry or breaking the mold in one, implementing a go-to-market business development plan is a challenge. While each sector has its...
Sarah Deak
Healthy Database Tips for Sales Success …and How an Outsourced Sales Partner Can Help
The difference between a clean and cluttered database can be more significant than you think. It’s about more than peace of mind; it’s about your bottom line. An Experian Research study found bad data can result in over 12% in lost revenue. In contrast, businesses...
Crafting the Perfect Pitch: 5 Steps to Specialization in Business Development
Sales teams are always chasing the elusive “perfect pitch” – that magic formula that makes every prospect say “yes!”. Though there isn’t a way to get a guaranteed “yes,” there are certain elements essential to a specialization in business development pitching. Start...
Tips from NuGrowth Solutions: The 4 Factors You Need to Build a Successful Sales Team
A recent survey showed low productivity/performance is the #1 challenge for sales managers. At NuGrowth Solutions, we focus on finding what’s slowing these teams down. The blockades we see boil down to four key factors: team diversity, culture, training/coaching, and...
Great Recipe, Wrong Ingredients: Honing Your Strategy with Sales Outsourcing
Great food starts with quality ingredients. Black truffle oil adds something to a dish that canola oil cannot. But, if you only have bottles and bottles of truffle oil, you’re missing a lot of what it takes to make a mushroom risotto or the best grilled cheese you’ve...
Decoding Sales as a Service and What it Can Do for Your Business
By now you’re aware what sales as a service (or SaaS) does, but may still be unsure what it means for your business. There’s a reason you’re reading this – perhaps it’s a dip in sales, a slow in new business, or a spike in your pipeline you’re not equipped to handle...
Fill in These Common Sales Potholes with Outsourced Sales
No business can do it all. You outsource IT, marketing, design – why not outsource your sales? For many, the hesitancy lies in fear of losing your voice, personal connection, or diluting your brand. But outsourcing sales doesn’t mean giving up all control. Think of...
Top Tools to Hone Your Content Marketing Strategy
Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content. There is...
Content Marketing Best Practices: Stats You Can’t Ignore
The Stats on Content Marketing Don't Lie Thoughtful marketers have embraced content marketing. In fact, 88% of B2B marketers use this effective strategy (source) and most companies spend up 20-40% of their budget on content marketing (source). Over half of business...
Content is KING – Not King-Sized: The Volume vs. Value Content Confusion
[vc_row][vc_column width="1/1"][vc_column_text]According to a recent Content Marketing Institute Survey, 88 percent of businesses surveyed are engaged in content marketing. Unfortunately, this data does not show how many of these businesses are producing quality...