It seems we go to the phone less and less. Many no longer have a landline, and our cell phones function more as handheld computers than anything else. Yet, in sales the phone still prevails. Business professional receive an average of 115 emails a day – a call stands...
NuGrowth Solutions
3 Email Marketing Principles for 2016
Ready to make an impression? Email marketing remains a great way to reach out to your audience— if your messages make their way to their inboxes. Our new eGuide, 3 Critical Principles for Email Marketing Success in 2016, covers everything you need to know to get...
How to Pick the Right Metrics for Your Business
The saying is simple but true: what gets measured gets done. Applying the right metrics will give you the information you need to accomplish your business growth objectives. By choosing the correct key performance indicators (KPIs), you’ve taken the first step in...
How to Map Your Sales & Marketing Activities to the Buyer Journey (And More)
Our blog post, Marketing Automation: Helping Bring Sales and Marketing Together, hit the high points on why and how sales and marketing need to work together to be effective—and the role marketing automation plays in making that happen. Our latest eGuide takes that...
Is Inside Sales Changing Business?
The inside sales rep is changing the business landscape. The popularity of inside sales is growing rapidly, and for good reason. The inside sales model provides unique advantages, such as increased call activity and lower sales costs. It allows companies to scale...
A Critical Step to Hold Better Sales Calls
The discipline of sales is constantly evolving. New technologies, metrics, and tactics are created every day to help sales teams create an edge in the sales process. One thing doesn’t change—preparation is essential. 99% of customers want salespeople who contact them...
How to Measure the Effectiveness of Your Content Marketing
“Content marketing is king.” “Content marketing is the future.” “Content marketing is the new black.” Over the last few years, we’ve heard quite a few grandiose statements about content marketing. In our experience, content marketing has indeed been an effective...
When to replace your website
Some things get better with age… What gets better with age? The longer a fine wine lasts, the better it becomes. Leather boots look better scuffed than new and cast iron pans make food taste better as they become more seasoned. If only this were the case for everyday...
Visual Content for the Modern Attention Span
High speed internet, mobile devices, and social media have all contributed to our need for instant gratification. In just seconds we know what our friends are up to, or the location of the nearest coffee shop. We have become accustomed to this fast-paced lifestyle—and...
The Anatomy of an All-Star Business Development Team
Like athletes, businesses are constantly working to improve performance and meet new goals. To be successful, both athletes and businesses must consistently exceed their goals and outperform the competition. The most successful athletes eventually become All-Stars....