The Importance and Process of Updating Lead Status Sales and marketing. A match made in heaven. Of course, like any relationship, the relationship between marketing and sales requires hard work and good communication. One of the most important areas of contact between...
Whether the playing field you’re trying to improve on is literal or figurative, finding a comprehensive and effective strategy has to be a primary goal. Without one, making improvements isn’t easy at all. That’s why a methodology that British Cycling’s director Dave...
As we wrote in our 2012 article: The Sales Learning Curve and Virtual Sales it has been demonstrated that ramping up a sales force too quickly can have a negative impact on your bottom line. Why? Because it typically takes a set amount of time to recoup your...
The seventh rule in Bessemer Venture Partners’ Top 10 Rules of Cloud Computing and SaaS says that to successfully scale and grow a SaaS business you need to “Make online sales and marketing a core competency.” “You’re a cloud business, so by definition, your sales...
When buying a Porsche, one is faced with a myriad of options. There are “hobby cars” that look good, but won’t win any races (at least against other Porsches); there are high performance vehicles built for speed; and then there are the add-ons – the number of which is...
As inside sales professionals who specialize in helping companies build world-class sales and marketing organizations we frequently get asked, “why?” Why hire a sales-as-a-service company instead of just hiring a rep or two? Why inside sales? The “why” list goes...
How is marketing like dieting? If it sounds too good to be true, it probably is. Fad diets have been going in an out of fashion for decades. From low carb diets to low fat diets to miniscule portions that come branded, packaged and ready to serve, there are endless...
Sales and marketing work separately all too often. The more sales and marketing can work together, though, the more productive both will be. Tight cooperation will result in sales having warmer leads and marketing putting better messaging in front of the right people....
By now Oracle’s acquisition of marketing automation leader, Eloqua is old news. In some circles, so is Gartner’s prediction that by 2017 the CMO will spend more on IT Than the CIO. Marketing—particularly digital marketing—is big business for the singular reason that...
Wolverines VS. Buckeyes? Pittsburgh VS. Cleveland? Democrats VS. Republicans? Are sales and marketing really all that far apart? Inexplicably, considering how closely the two entities would seem to be tied, conventional wisdom would say they are. What is needed is...
Jeff Tillar is Director of Business Development for NuGrowth Solutions, serving as an inside sales rep, account executive, and sales coach since starting with NuGrowth in 2007. His role as a sales coach allowed him to be a mentor and teach NuGrowth sales methodologies. With over 20 years’ sales experience, Jeff is a seasoned professional specializing in enterprise sales and has experience selling software, real estate, medical supplies, advertising, digital marketing, and professional services.