We’ve written a lot lately about segmentation and role specialization. About how individual specialists working each stage of the sales pipeline (hunters, closers and farmers in both the producer and management roles) can lead to faster, sustainable growth. And we...
[vc_row][vc_column width="1/1"][vc_column_text]No one goes into business to fail. In fact most of us gutsy enough to start off on our own have a fair amount of confidence and do so full of hope and visions of prosperity. The truth of the matter though is that many new...
[vc_row][vc_column width="1/1"][vc_column_text]In 1999 Marc Benioff started salesforce.com in a rented apartment with a few good developers and a goal of revolutionizing an industry. “My vision,” Benioff wrote in “Behind the Cloud”, “was to make software easier to...
[vc_row][vc_column width="1/1"][vc_column_text]In Greek mythology the Hydra, a fierce, multi-headed monster was tough to take down. Reason being, unlike single-headed monsters, where a blow to the head would kill it, if one head was cut off two would grow back in its...
[vc_row][vc_column width="1/1"][vc_column_text]Over the years since it was first introduced, Customer Relationship Management (CRM) software has become a critical part of the sales infrastructure of successful organizations. Done right, it can be one of your greatest...
[vc_row][vc_column width="1/1"][vc_column_text]It’s no secret that things work better when people work together. Oftentimes the perception is that collaboration helps drive performance and results. That’s only part of the story. It also works in reverse order –...
[vc_row][vc_column width="1/1"][vc_column_text]Marketers are told time and time again that the first order if business is KNOWING YOUR CUSTOMER. You can write fabulous content, lay it out in a beautiful spread and send it out via multiple channels, but if what you...
Sarah Deak is a veteran copywriter and content strategist with NuGrowth Solutions. She likes to look for the unexpected angle and uses her background in education, business development, and marketing to create interesting and informative pieces to equip readers with actionable data