Why More Heads Are Better Than One

by | Oct 12, 2011 | Marketing Strategy, Sales and Marketing Integration, Sales Strategy | 0 comments

[vc_row][vc_column width=”1/1″][vc_column_text]In Greek mythology the Hydra, a fierce, multi-headed monster was tough to take down. Reason being, unlike single-headed monsters, where a blow to the head would kill it, if one head was cut off two would grow back in its place. Not only that, the heads worked together with astonishing effectiveness.

No matter how strong, mere mortals (with only one head, of course) could rarely go one on one with the monster and come out on top.

The same could be said in business. One person can rarely complete with a unified team.

If you had the opportunity to hire one sales rep vs. an entire team from management on down – or one marketing person vs. an entire marketing organization for virtually the same cost, which would you choose?

  • If you hire a person and he or she doesn’t work out, you start at ground zero. If you hire a team, the heads will keep growing back. We have seen this dynamic in place. When one client experienced turnover within their enterprise selling organization there wasn’t even a hiccup. NuGrowth continued to identify and develop new opportunities and after a replacement was hired, they

    inherited a great pipeline of warm opportunities to continue to develop. It made the transition of the new enterprise rep easier and increased their productivity dramatically.

  • If you hire a person, you still need a support system and all the necessary tools to do the job right. If you hire a team, the support and the infrastructure come with it.
  • If you hire a person, chances are they will know a little bit about a lot of things. Hire a team and you get expertise in a variety of disciplines.

NuGrowth Solutions’ marketing team has expertise in strategy, copy writing, graphic design, branding, reporting and more for web, email and direct mail.

We have the infrastructure, the capability, the tools, the processes and the reporting in place to run sales and marketing campaigns with the dedicated cadence necessary to be successful.

As one client so aptly put it, “There are good ideas and there are good ideas that work. The ones that work require a dedicated cadence.” The NuGrowth sales and marketing teams create and sustains that dedicated cadence, so our clients can concentrate on what they do best.

NuGrowth Solutions. Professional outsourced sales and marketing for companies that want to reach the next level.

Call (800) 966-3051 or click here to schedule a free marketing consultation.