Over the last decade, B2B marketing has evolved at a rapid pace. This is due, in a large part, to technological advances that give marketers the opportunity for insight previously only dreamed possible. It is also due to faster and more efficient means of...
Sales and marketing work separately all too often. The more sales and marketing can work together, though, the more productive both will be. Tight cooperation will result in sales having warmer leads and marketing putting better messaging in front of the right people....
By now Oracle’s acquisition of marketing automation leader, Eloqua is old news. In some circles, so is Gartner’s prediction that by 2017 the CMO will spend more on IT Than the CIO. Marketing—particularly digital marketing—is big business for the singular reason that...
As we’ve already discussed, content marketing can be a powerful tool for your business. It can help your website climb higher in search results and is a valuable resource for email campaigns. Eventually, though, you will run out of good ideas for new content. At that...
Anyone who has an email address is familiar with junk mail. It fills up your inbox, distracting you from the emails that are important. Although you can create an impression by flooding someone’s inbox with emails, it won’t be a good one. The question, then, is how do...
If you are trying to drive traffic to your website to generate inbound leads, you probably already know that search engine optimization (SEO) can be one of the big keys to your success. To many, however, Search can be an enigma. True, it can be complex. True, Google...
As we wrote in Lead Gen: Marketing That Sells, content marketing is one of the essential “bricks” of a good lead generation campaign. If you aren’t engaging in content marketing, you have untapped value residing in your organization. Why? Your organization’s...
[vc_row][vc_column width="1/1"][vc_column_text]As we’ve talked before, the execution stage is where many lead generation and email marketing efforts fall short. Our last post touched on the challenges associated with executing a campaign, extrapolating and logging the...
[vc_row][vc_column width="1/1"][vc_column_text]There are a lot of challenges small to mid-sized businesses face when it comes to sales and marketing -- from how to best connect with prospects to how execute a full scale territory management plan and sync their...
[vc_row][vc_column width="1/1"][vc_column_text]If you skim the web, you will find numerous articles and blogs expounding on the fact that marketing and sales folks just can’t seem to get along and telling you why and how they should. This post is going to take this...
