Did you know that, on average, customers contact a sales rep after they have independently completed about 60% of the purchasing decision process? Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever...
Lead Generation
Getting into the Inbound Game Part III – Creating Content
Content is the centerpiece of your inbound marketing efforts. If you can’t make anything people want to read or view – then share with their friends or co-workers – your inbound marketing campaign will never get off the ground. You know you want to make positive...
Getting into the Inbound Game Part II – Getting Found
As we mentioned in last week’s post, the vast majority of product research begins with a click of a mouse, and buyers are “self-selecting” more than ever before. And, as indicated in our recent infographic, Demystifying SEO, 60% off all clicks go to the top three...
21st Century B2B Sales and Marketing – Getting into the Inbound Game
Not too long ago the sales and marketing game was very different. Magazine ads, phone books, cold calling and feet on the street were some of the primary outreach methods and the only way a prospect had to get detailed information about a new product was to pick up...
NuGrowth Publishes Latest Infographic: Demystifying SEO
Recent statistics show that 82% of all product research begins with a web search, 93% of all online experiences begin with a search engine and 60% off all clicks go to the top three results. What that means is that if your website can’t be found – and doesn’t show up...
Lead Scoring to Boost Sales
Whether you’re working in construction or sales, every job has tools of the trade. The tools a sales team uses are different than the tools a construction team uses, but in both cases, you need to have the best tools to do the job right. You need to make sure lead...
Lead Scoring for Better Conversion
As mentioned in a previous post, two NuGrowth team members, Paul Fuller and Chuck Rue recently took part in an Act-On sponsored webinar “Lead Scoring: The Science of Sales Conversion.” In conjunction with the webinar, Fuller was asked to write a guest blog post for...
NuGrowth Solutions and Act-On Software Host Joint Webinar on Lead Scoring
NuGrowth Solutions and marketing automation partner Act-On hosted an educational webinar on February 18, 2014 discussing the groundbreaking techniques they are using to drive and cultivate leads for their clients and educating viewers on how to turn their websites...
New e-Guide: “Six Steps to a Winning Content Strategy”
NuGrowth Solutions today announced the release of the latest addition to its extensive online library: “Six Steps to a Winning Content Strategy.” Geared toward companies that want to improve their lead generation efforts through content marketing, the guide builds on...
SMaaS: How to quickly and cost effectively make sales and marketing a core competency
The seventh rule in Bessemer Venture Partners’ Top 10 Rules of Cloud Computing and SaaS says that to successfully scale and grow a SaaS business you need to “Make online sales and marketing a core competency.” “You’re a cloud business, so by definition, your sales...