“Content marketing is king.” “Content marketing is the future.” “Content marketing is the new black.” Over the last few years, we’ve heard quite a few grandiose statements about content marketing. In our experience, content marketing has indeed been an effective...
Content Marketing
How to Create High-Octane Content
Today, more and more businesses construct content marketing “machines” designed to do one thing: Blast through the clutter by building content that matters to your audience. Companies that create fascinating content do more than delight readers—they make connections....
What’s in It for Me? A Checklist for Creating Relevant Content
Everyone is doing content marketing, and most are doing it badly. Just two statistics tell the whole story: 91% of B2B marketers use content marketing. 2 out of 3 do not believe that the content they produce is effective. Why is so much content ineffective? Relevant,...
Visual Content for the Modern Attention Span
High speed internet, mobile devices, and social media have all contributed to our need for instant gratification. In just seconds we know what our friends are up to, or the location of the nearest coffee shop. We have become accustomed to this fast-paced lifestyle—and...
Plan your route for strong email marketing
[vc_row][vc_column][vc_column_text] When embarking on a journey, it is always helpful to have a map or guide. Prior to departure, it also helps to gain insights on the desired destination, so you can decide where you want to go once you arrive. The same is true when...
10 Tips to Break Through in the Content Craze
There is a lot of buzz around the term content marketing these days. Going in to this new year, marketing pundits are making predictions in all shapes and sizes. Everyone has an opinion. Depending on what you read, we are either entering an age where there is a...
How to Come up with Fresh Ideas for Your Content Marketing
As we’ve already discussed, content marketing can be a powerful tool for your business. It can help your website climb higher in search results and is a valuable resource for email campaigns. Eventually, though, you will run out of good ideas for new content. At that...
Improve Email Campaigns with Content Marketing
Anyone who has an email address is familiar with junk mail. It fills up your inbox, distracting you from the emails that are important. Although you can create an impression by flooding someone’s inbox with emails, it won’t be a good one. The question, then, is how do...
Using Content to Improve Search
If you are trying to drive traffic to your website to generate inbound leads, you probably already know that search engine optimization (SEO) can be one of the big keys to your success. To many, however, Search can be an enigma. True, it can be complex. True, Google...
Content Marketing: What, Why & How
As we wrote in Lead Gen: Marketing That Sells, content marketing is one of the essential “bricks” of a good lead generation campaign. If you aren’t engaging in content marketing, you have untapped value residing in your organization. Why? Your organization’s...