A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of...
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?” Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped...
Account-based marketing (ABM) is one of the most buzzed-about topics in the modern marketing conversation, for good reason. Marketers today see incredible results from customer-centric strategies that focus on personalized, targeted communications to multiple users,...
Did you know that lead follow-up phone calls made within five minutes of a lead filling out a form were 80% more successful than a call made just five minutes later? How well you manage your leads has a big impact on the effectiveness of your marketing and sales...
The first time you talk to a lead, you get all the introductions out of the way, learn the important basic information about the lead’s company, and share what your company does. The next time you talk to that lead, you skip over the introductions and run a sales call...
Did you know that, on average, customers contact a sales rep after they have independently completed about 60% of the purchasing decision process? Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever...
Whether you’re working in construction or sales, every job has tools of the trade. The tools a sales team uses are different than the tools a construction team uses, but in both cases, you need to have the best tools to do the job right. You need to make sure lead...
As mentioned in a previous post, two NuGrowth team members, Paul Fuller and Chuck Rue recently took part in an Act-On sponsored webinar “Lead Scoring: The Science of Sales Conversion.” In conjunction with the webinar, Fuller was asked to write a guest blog post for...
NuGrowth Solutions and marketing automation partner Act-On hosted an educational webinar on February 18, 2014 discussing the groundbreaking techniques they are using to drive and cultivate leads for their clients and educating viewers on how to turn their websites...
Digital marketing is easy, right? Make something, put it online, people sign up and buy. Sorry to disappoint. It is, in fact, a complicated mix of strategy tactics and execution. It is both an art and a science. An art, in that to be successful one needs to be able...
