Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever was, a good digital marketing effort built on the foundation of a “sales optimized” website is becoming more and more essential.
NuGrowth’s most recent e-guide Why and How to Turn Your B2B Website into an Effective Sales Tool walks you through the basics of why strong website is “table stakes” in today’s competitive market and explains the core elements your site needs in order for it to work for you.
- Attractive, responsive design
- Simple navigation
- Good mechanics
- In-depth analytics
- Strong calls to action and lead capture
- Strong CONTENT to appeal to potential buyers in each stage of the buying cycle
- Multiple link backs from reputable sources