Did you know that lead follow-up phone calls made within five minutes of a lead filling out a form were 80% more successful than a call made just five minutes later? How well you manage your leads has a big impact on the effectiveness of your marketing and sales efforts.
NuGrowth’s most recent e-guide Lead Management: Increase Your Pipeline Velocity and Make More Sales will teach you about three pillars of lead management:
- Lead qualification
- Lead follow-up
- Lead nurturing
Acquiring leads can be a resource intensive process. Make sure you are getting the most out of the leads in your pipeline. If you can maximize the success of each of these phases of lead management, you’ll achieve greater pipeline velocity and increase your sales.
This month’s e-guide will show you why lead management is so important and will get you started on improving your lead management processes.