Blog
NuGrowth Community Food Drive Results in Donation of Nearly 22,000 Meals for the Hungry in Central Ohio
Company competition spurs sales executives to more than double effectiveness of food drive, resulting in over 12,000 pounds of food and $1,750 in cash donations to the Mid-Ohio Foodbank. NuGrowth Community, which is the philanthropic arm of Strategic Insurance...
Lead Scoring to Boost Sales
Whether you’re working in construction or sales, every job has tools of the trade. The tools a sales team uses are different than the tools a construction team uses, but in both cases, you need to have the best tools to do the job right. You need to make sure lead...
Lead Scoring for Better Conversion
As mentioned in a previous post, two NuGrowth team members, Paul Fuller and Chuck Rue recently took part in an Act-On sponsored webinar “Lead Scoring: The Science of Sales Conversion.” In conjunction with the webinar, Fuller was asked to write a guest blog post for...
Improve Sales and Marketing Performance Through the Aggregation of Marginal Gains
Whether the playing field you’re trying to improve on is literal or figurative, finding a comprehensive and effective strategy has to be a primary goal. Without one, making improvements isn’t easy at all. That’s why a methodology that British Cycling’s director Dave...
NuGrowth Solutions and Act-On Software Host Joint Webinar on Lead Scoring
NuGrowth Solutions and marketing automation partner Act-On hosted an educational webinar on February 18, 2014 discussing the groundbreaking techniques they are using to drive and cultivate leads for their clients and educating viewers on how to turn their websites...
NuGrowth Community Prepares Mexican Feast for Guests at Ronald McDonald House
Company outreach event culminates yearlong fundraising efforts, offers guests chance to enjoy a meal together in a place that feels like home. NuGrowth Community, the philanthropic arm of Strategic Insurance Software and its parent company NuGrowth Solutions...
New e-Guide: “Six Steps to a Winning Content Strategy”
NuGrowth Solutions today announced the release of the latest addition to its extensive online library: “Six Steps to a Winning Content Strategy.” Geared toward companies that want to improve their lead generation efforts through content marketing, the guide builds on...
Lead Nurturing & Lead Scoring
Digital marketing is easy, right? Make something, put it online, people sign up and buy. Sorry to disappoint. It is, in fact, a complicated mix of strategy tactics and execution. It is both an art and a science. An art, in that to be successful one needs to be able...
5 Strategies to Grow your SaaS Company
As we wrote in our 2012 article: The Sales Learning Curve and Virtual Sales it has been demonstrated that ramping up a sales force too quickly can have a negative impact on your bottom line. Why? Because it typically takes a set amount of time to recoup your...
SMaaS: How to quickly and cost effectively make sales and marketing a core competency
The seventh rule in Bessemer Venture Partners’ Top 10 Rules of Cloud Computing and SaaS says that to successfully scale and grow a SaaS business you need to “Make online sales and marketing a core competency.” “You’re a cloud business, so by definition, your sales...