Marketing Automation Archives - NuGrowth Solutions

Automated Customer Journeys: Key Act-On Emails Principles

by Sarah Deak | Jun 21, 2022 | Email Marketing, Marketing Automation, Uncategorized

Automated customer journeys are a cornerstone to successful outreach strategies for organizations of any size. It’s one of the most effective strategies we use at NuGrowth to help our clients grow their outreach and engagement. Below are some of our best practices for setting up and executing these journeys through Act-On’s marketing automation system.

What is an Automated Customer Journey?

First, a short explanation: automated customer journeys are created through email automation where a series of potential paths are laid for each segment of prospects, customers, or members. When the recipient takes (or doesn’t take) a specific action, their next email is triggered. Each new message is designed to eventually send them on the path to engagement in some way (i.e., make a purchase or sign up for an event).

Tradeshows are Back – How are You Leveraging Them for Sales Appointment Setting?

by Brian McCann | May 24, 2022 | Lead Management, Marketing Automation

After an over a two-year hiatus, in-person tradeshows are making a comeback. While many still offer virtual options, nothing can beat the energy of an in-person event. If you and your team can do so safely, you can start filling your calendar with these events and begin honing your sales appointment setting strategies.

Why Tradeshows Are Ideal for Sales Appointment Setting

Trade shows are social events. Those attending are not only looking to learn more about the topics of the event, but they also want to meet customers and prospects and better understand their competition.
Typically, there are defined time slots available during a tradeshow to meet with your team. These slots could be during breakfast, lunch, dinner, or drinks, depending on the event schedule. Your goal is to schedule specific meeting times with your team to review potential prospects or projects that may come out of the event. As a social experience, there are multiple opportunities for you and your team to connect in person with potential leads.

The Top Automated Journeys for Your Constituent Outreach Campaign

by Sarah Deak | May 10, 2022 | Business Development Outreach, Email Marketing, Marketing Automation

Email automation is the “too good to be true” outreach campaign tool. Automated emails take less time to create, send, and analyze, making your outreach faster and more effective. Email outreach itself has the highest ROI of any form of marketing, bringing in $42 for every $1 spent. Add in automation, and you can see up to a 300% higher click-through rate for your drip campaigns.

With so many benefits, it’s a no-brainer for organizations to use email automation to drive engagement and increase their reach. One of the best ways to use automated emails is through specific constituent journeys. These journeys are paths that different individuals can go on depending on how they came to you, where they are in their constituent lifecycle, and where you want them to go.

Let’s take a look at some top email journeys below.

Improve Your Outreach Campaigns with Our Email Automation Journey Infographic

by NuGrowth Solutions | Apr 12, 2022 | Email Marketing, Marketing Automation

The modern customer demands high personalization and almost instant feedback from your organization. Your outreach campaigns need to reflect these two factors, and automated email journeys are the key to hitting on both customization and speed. Though email has been a preferred outreach method for decades, the automated email journey brings your engagement quality to a new level.

Our latest infographic, Email Automation Journeys: The Top Journeys You Need to Improve Engagement, covers the basics of email automation and how to get your organization started in the automated journey space.

The How and Why of the Automated Journey Outreach Campaign

by Sarah Deak | Mar 22, 2022 | Marketing Automation, Marketing Strategy, Sales and Marketing Integration

Customer expectations have changed rapidly over the past two years. Your customers expect more personalization, more relevant messaging, and outreach campaigns that speak directly to what they want and how what you’re providing or selling fills their needs.

These changes have made marketing automation and the automated customer journey increasingly crucial to gaining and retaining clients or organization members. Are you utilizing this powerful outreach campaign approach to grow your customer or member engagement?

Finding Your Target Audience with Marketing Automation (and Other Tips)

by NuGrowth Solutions | Mar 15, 2022 | Database Development, Marketing Automation

Targeted marketing can be one of the most challenging elements in sales. Determining what messages to put out and where can seem like an impossible task. If you’re not using tools like your CRM and marketing automation to understand what message to put out, you won’t end up with quality leads. You need to take time to understand your audience, using the right tools to gain data, and putting that data to work.

Marketing Automation or Email Marketing Platforms – What’s Best for Associations?

by NuGrowth Solutions | Feb 15, 2022 | Email Marketing, Marketing Automation

Email marketing is one of the most popular forms of outreach for non-profits and other member-based organizations. And with good reason: studies have shown it yields an estimated 122% ROI. Yet, there is still debate on the best system to deploy emails: email marketing platforms or marketing automation software.
To answer the question, we looked at the pros and cons of each system.

Email Marketing Platforms
Email marketing platforms are systems explicitly designed to curate subscriber lists and send emails. Organizations can create email list segments, design emails, and schedule email deployments with these platforms. Most systems can also track email data like open rates, click-throughs, and bounces.

Constituent Communication: Using Marketing Automation to Connect with Organization Members

by Sarah Deak | Feb 2, 2022 | Email Marketing, Marketing Automation

As a member-based organization, your goals differ from traditional businesses. While many companies focus on gaining leads and making sales, your priorities are different. For you, it’s all about engaging with and providing value for your current members.

The nuance of bringing value to your members is challenging, especially in an organization where your marketing team is pulling double or triple duty. Your focus is on giving your members the information and connections they can’t get on their own. But, with an overworked team, maintaining consistent, effective member communication can fall to the back burner.

Need Marketing Automation Support? Here’s Why

by NuGrowth Solutions | Jan 19, 2022 | Marketing Automation, Sales and Marketing Integration

Marketing automation is more than a “popular” sales and marketing tool; it’s moved to essential. Eight out of ten companies use marketing automation to gain, score, and nurture leads, and for good reason. Marketing automation can improve workflow, boost conversion rate, increase productivity, and bring critical personalization to customer outreach. Yet, not all businesses see these benefits. Why?

Apple Mail iOS 15 Update: How it Affects Your Email Marketing Campaigns

by Chuck Rue | Oct 13, 2021 | Marketing Automation, Marketing Strategy

In late September, Apple announced the release of its iOS 15 update, a seemingly innocuous occurrence. However, this update introduced a new provision allowing Apple mail users to disable email open tracking, called Mail Privacy Protection (MPP). While this is a win for consumer privacy, it poses a challenge for email marketing campaigns across the globe.

Essentially, through MPP, Apple gives its mail users the option to disable all email tracking. Those users include anyone with an Apple mail (.me) address and anyone opening mail through the Apple mail app (i.e., those forwarding Gmail or business email accounts).

With close to one-third of all emails going through Apple’s mail client, this update will affect all email marketers.

Marketing Automation