Blog
Hiring Top Sales Performers
[vc_row][vc_column width="1/1"][vc_column_text]Over the years a lot of research has been done trying to pinpoint whether salespeople are “made” or “born,” what characteristics top sales performers have in common and what drives them to succeed. Considering the high...
Keys to a High Performing Sales Team
[vc_row][vc_column width="1/1"][vc_column_text]There are a lot of elements that go into the making of a good sales team, not the least of which is leadership. It is the leader after all who sets the pace, the expectations and the procedures for the team to follow. As...
Collaboration Yields Results – and Vice Versa
[vc_row][vc_column width="1/1"][vc_column_text]It’s no secret that things work better when people work together. Oftentimes the perception is that collaboration helps drive performance and results. That’s only part of the story. It also works in reverse order –...
Know Your Customer
[vc_row][vc_column width="1/1"][vc_column_text]Marketers are told time and time again that the first order if business is KNOWING YOUR CUSTOMER. You can write fabulous content, lay it out in a beautiful spread and send it out via multiple channels, but if what you...
Confidence Begets Success
[vc_row][vc_column width="1/1"][vc_column_text]In our July 2010 article Finding and Hiring Great Salespeople we talked about the fact that the best salespeople possess a high energy level, have an internal drive to succeed, have a good grasp on the science of...
A clean, targeted list: an all-important ingredient of email marketing
[vc_row][vc_column width="1/1"][vc_column_text]When it comes to business-to-business email marketing for lead generation, marketers have a lot of touch points to consider. Is the content relevant? Is the subject line compelling? Is the call to action benefits-focused...
Eliminate Time Traps
[vc_row][vc_column width="1/1"][vc_column_text]At NuGrowth Solutions, not only do we create great content, we like to share great content written by others. For that reason, when we see an article we like that we feel has value to our general audience we will pass it...
Strategy, Tactics & Execution: A Winning Formula
[vc_row][vc_column width="1/1"][vc_column_text]What does it take to win in business (lead generation marketing in particular)? The same three elements it takes to win at anything: Strategy, Tactics and Execution. Miss any part of that equation and likely you will be...
Effective Selling Organizations Start with Engaged Management
[vc_row][vc_column width="1/1"][vc_column_text]As Phil Jackson once said, "Good teams become great ones when the members trust each other enough to surrender the Me for the We." Trust starts at the top. Cohesive teams must be supported by experienced leadership and...
Stop Debating, Start Selling.
[vc_row][vc_column width="1/1"][vc_column_text]A recent Google Search on “definition of a quality sales lead” turned up 1,700,000 results in 0.10 seconds. It’s not a stretch then to say that there is a lot of buzz these days about what constitutes a quality sales lead...