[vc_row][vc_column width=”1/1″][vc_column_text]What does it take to win in business (lead generation marketing in particular)? The same three elements it takes to win at anything: Strategy, Tactics and Execution. Miss any part of that equation and likely you will be sitting back wondering why things aren’t working out as planned.
The overall game plan, the art of putting all the elements together – combining the necessary tactics, professional expertise, and operational infrastructure required to hit your desired long term goal.
In military terms, a tactic is a “mode of procedure for gaining advantage or success.” In business it is each and every element that is used to build your strategy. It is everything from the people you hire to the CRM system you use all the way down to the way you write the subject line on an email.
The people and the processes needed to employ the tactics and adhere to the strategy.
Take email marketing for example.
There are a number of tools out there which can be used to facilitate mass emails to prospects and clients. Alone, they aren’t worth much. When used as a part of an overall strategy that combines (among other things) an effective, targeted list which is continuously updated, a straightforward subject line, a consistent and trusted from address, succinct and relevant benefits-focused email copy, as well as the staff required to create content and implement the mailings and the systems and procedures for testing, follow up and lead nurturing, you are on your way to success.
If you are thinking about starting an email based lead generation campaign, look beyond the tools. Take the time to think about whether or not you have the time and the ability to come up with consistent quality content, whether or not you understand the nuances of writing a subject line or creating a landing page or whether it makes sense to buy these services and hit the ground running rather than start from ground zero.
For more information on lead generation marketing, read our article “8 Steps to Lead Generation Success.”
If you are interested in learning more about NuGrowth Solutions’ lead generation marketing services, Contact Kate Gluck, Director of Marketing.[/vc_column_text][/vc_column][/vc_row]