As we wrote in our 2012 article: The Sales Learning Curve and Virtual Sales it has been demonstrated that ramping up a sales force too quickly can have a negative impact on your bottom line. Why? Because it typically takes a set amount of time to recoup your...
Over the last decade, B2B marketing has evolved at a rapid pace. This is due, in a large part, to technological advances that give marketers the opportunity for insight previously only dreamed possible. It is also due to faster and more efficient means of...
Sales and marketing work separately all too often. The more sales and marketing can work together, though, the more productive both will be. Tight cooperation will result in sales having warmer leads and marketing putting better messaging in front of the right people....
By now Oracle’s acquisition of marketing automation leader, Eloqua is old news. In some circles, so is Gartner’s prediction that by 2017 the CMO will spend more on IT Than the CIO. Marketing—particularly digital marketing—is big business for the singular reason that...
[vc_row][vc_column width="1/1"][vc_column_text]As we’ve talked before, the execution stage is where many lead generation and email marketing efforts fall short. Our last post touched on the challenges associated with executing a campaign, extrapolating and logging the...
As Director of Platform and Content Services, Chuck is responsible for leading the CRM, Marketing Automation, Website, and Content teams to ensure successful sales efforts for NuGrowth engagements. He has developed extensive skills in CRM management, marketing automation, and website development that allow him to coordinate how these essential tools work together for clients and get actionable data to sales reps as quickly as possible.