How is marketing like dieting? If it sounds too good to be true, it probably is. Fad diets have been going in an out of fashion for decades. From low carb diets to low fat diets to miniscule portions that come branded, packaged and ready to serve, there are endless...
Sales and marketing work separately all too often. The more sales and marketing can work together, though, the more productive both will be. Tight cooperation will result in sales having warmer leads and marketing putting better messaging in front of the right people....
By now Oracle’s acquisition of marketing automation leader, Eloqua is old news. In some circles, so is Gartner’s prediction that by 2017 the CMO will spend more on IT Than the CIO. Marketing—particularly digital marketing—is big business for the singular reason that...
Wolverines VS. Buckeyes? Pittsburgh VS. Cleveland? Democrats VS. Republicans? Are sales and marketing really all that far apart? Inexplicably, considering how closely the two entities would seem to be tied, conventional wisdom would say they are. What is needed is...
We’ve written a lot lately about segmentation and role specialization. About how individual specialists working each stage of the sales pipeline (hunters, closers and farmers in both the producer and management roles) can lead to faster, sustainable growth. And we...
In January, sales coach and consultant Mike McCormac posted an interesting blog article entitled Top Five Problems Facing Sales Leaders in 2012. It’s a bit long, but a decent read and worth passing on. The “Five Problems” he addresses (missed objectives, insufficient...
8 Things Your CRM Should Tell You Are your sales figures living up to expectations? If not, can you pinpoint why? Do you know what you need to do to turn things around? If you’re using your CRM system correctly, you should. If you’re not, there is no better time than...
[vc_row][vc_column width="1/1"][vc_column_text]We’ve all heard Albert Einstein’s famous quote that insanity is doing the same thing over and over again and expecting different results. And really... who hasn’t chuckled and thought, “It sure doesn’t take a genius to...
[vc_row][vc_column width="1/1"][vc_column_text]As we’ve talked before, the execution stage is where many lead generation and email marketing efforts fall short. Our last post touched on the challenges associated with executing a campaign, extrapolating and logging the...
[vc_row][vc_column width="1/1"][vc_column_text]There are a lot of challenges small to mid-sized businesses face when it comes to sales and marketing -- from how to best connect with prospects to how execute a full scale territory management plan and sync their...
