Whether you’re working in construction or sales, every job has tools of the trade. The tools a sales team uses are different than the tools a construction team uses, but in both cases, you need to have the best tools to do the job right. You need to make sure lead...
As mentioned in a previous post, two NuGrowth team members, Paul Fuller and Chuck Rue recently took part in an Act-On sponsored webinar “Lead Scoring: The Science of Sales Conversion.” In conjunction with the webinar, Fuller was asked to write a guest blog post for...
Whether the playing field you’re trying to improve on is literal or figurative, finding a comprehensive and effective strategy has to be a primary goal. Without one, making improvements isn’t easy at all. That’s why a methodology that British Cycling’s director Dave...
NuGrowth Solutions and marketing automation partner Act-On hosted an educational webinar on February 18, 2014 discussing the groundbreaking techniques they are using to drive and cultivate leads for their clients and educating viewers on how to turn their websites...
Company outreach event culminates yearlong fundraising efforts, offers guests chance to enjoy a meal together in a place that feels like home. NuGrowth Community, the philanthropic arm of Strategic Insurance Software and its parent company NuGrowth Solutions...
NuGrowth Solutions today announced the release of the latest addition to its extensive online library: “Six Steps to a Winning Content Strategy.” Geared toward companies that want to improve their lead generation efforts through content marketing, the guide builds on...
Digital marketing is easy, right? Make something, put it online, people sign up and buy. Sorry to disappoint. It is, in fact, a complicated mix of strategy tactics and execution. It is both an art and a science. An art, in that to be successful one needs to be able...
As we wrote in our 2012 article: The Sales Learning Curve and Virtual Sales it has been demonstrated that ramping up a sales force too quickly can have a negative impact on your bottom line. Why? Because it typically takes a set amount of time to recoup your...
The seventh rule in Bessemer Venture Partners’ Top 10 Rules of Cloud Computing and SaaS says that to successfully scale and grow a SaaS business you need to “Make online sales and marketing a core competency.” “You’re a cloud business, so by definition, your sales...
Over the last decade, B2B marketing has evolved at a rapid pace. This is due, in a large part, to technological advances that give marketers the opportunity for insight previously only dreamed possible. It is also due to faster and more efficient means of...