Blog
Quality Content = Effective Communication
[vc_row][vc_column width="1/1"][vc_column_text]We have talked about the importance of targeting and tracking in creating an effective lead generation marketing campaign. Neither, however, will have the effect you are looking for if they are not backed with quality...
Tracking, Analyzing and Reporting Yield Results
[vc_row][vc_column width="1/1"][vc_column_text]Trying to do lead gen without tracking results is like spitting into the wind. Said differently, you can’t manage what you don’t measure. You need to consistently track outbound activities and responses generated from...
To Hit Your Mark, Aim at the Target
[vc_row][vc_column width="1/1"][vc_column_text] Who hasn’t heard of the 80/20 principle, the commonly cited statistic which tells us that most of us get 80% of our business from 20% of our customers? Using a glass is half empty mentality this is somewhat depressing....