All posts by Chuck Rue

3 Benefits of Marketing Automation Integration

By | CRM Management, Lead Scoring, Marketing Automation, Sales and Marketing Integration | No Comments

How connecting CRM with Marketing Automation Drives your pipeline

It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right buyers, and new options to connect with them. More than ever, technology allows brands to have meaningful conversations with people in need of their services.

CRM (Customer Relationship Management) and Marketing Automation software are two of the most important tools available. Equipping a talented sales and marketing team with these two tools is a great start in creating an effective, agile marketing organization. When these two tools work together, your team can reach prospects at every stage of the sales pipeline to increase pipeline velocity and scale your business faster.

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5 CRM Mistakes and How to Fix Them

By | CRM Management, Marketing Automation | No Comments

Lessons gathered from over 65 salesforce implementations

By now, most B2B sales executives have heard of the tremendous advantages afforded by CRM (Customer Relationship Management) software. It’s difficult to overstate the importance of CRM in today’s data-driven B2B marketplace. At NuGrowth, CRM is the central point of integration between our sales and marketing teams.  We have implemented CRM for over 65 clients in dozens of industries. In doing so, we’ve found that CRM maximizes the impact of marketing while empowering sales executives to work efficiently.

Nevertheless, some companies never experience the full potential of CRM. Frustrated, they conclude that CRM doesn’t deliver results. In our experience, CRM only fails to deliver value when it is not implemented and managed correctly. Fortunately, this can be avoided with anticipation, strategy, and hard work. Plan for success by familiarizing yourself with common pitfalls related to CRM.

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The missing link: why CRM integration is essential for content marketing success

By | CRM Management, Digital Marketing, Marketing Automation | No Comments

Implementing content marketing is one of the key initiatives of many businesses in 2015. Organizations who aren’t doing it know that they should be, while many organizations that are doing it wonder if they are doing it right. The musing of where a CRM system fits into the marketing plan is not as prevalent, but to strategize effectively, it should be. CRM is a key factor to launching, measuring, and adapting a successful content marketing campaign.

A CRM system done right will allow you to deliver highly targeted messages and content to exactly the right people, with a voice that is tailored to them. Your CRM can gather the information that is critical to understanding a campaign that works. And it is the place where you deliver the best result of any content marketing campaign—NEW LEADS.
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