Implementing content marketing is one of the key initiatives of many businesses in 2015. Organizations who aren’t doing it know that they should be, while many organizations that are doing it wonder if they are doing it right. The musing of where a CRM system fits into the marketing plan is not as prevalent, but to strategize effectively, it should be. CRM is a key factor to launching, measuring, and adapting a successful content marketing campaign.
A CRM system done right will allow you to deliver highly targeted messages and content to exactly the right people, with a voice that is tailored to them. Your CRM can gather the information that is critical to understanding a campaign that works. And it is the place where you deliver the best result of any content marketing campaign—NEW LEADS.