*Full disclaimer: this post is shoe-horned with Star Wars allusions, puns, and enthusiasm. Reader be warned.
In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star.
It could be argued that these successes would not have been possible if they worked separately. That their individual abilities could not compare to their strength as a team.
In this way, sales and marketing teams are better together than they are apart. Unfortunately, much like the dynamic duo of Han and Chewbacca, we only see truly aligned sales and marketing teams once every other galaxy or so.
Star Wars references aside, sales and marketing teams are stronger when they are in sync—something that NuGrowth SaaS and NuGrowth Digital know a lot about. We created this infographic, Sales & Marketing: A Dynamic Duo, to overview:
- Why it is challenging to get these two teams to work in lock-step
- The benefits of aligned sales and marketing teams
- A buyer’s journey process to show how these teams can work together
Read the infographic to learn more. If you’re experiencing a lack of Force connecting your sales and marketing teams, reach out to NuGrowth Digital or NuGrowth SaaS for assistance.
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Author: Jenna Ontrop
Jenna is a Content Marketing Strategist. Her passion for storytelling influences the messaging strategies for her clients, ultimately generating them more leads.
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