[vc_row][vc_column width=”1/1″][vc_column_text]Business is fluid. Markets change, needs change, new products are introduced and others become obsolete. While some sales principles (such as integrity, courage, passion and empathy) will hold true for eternity, the systems which drive business growth and expansion are constantly evolving as are the people who make those systems effective.
Buy VS. Build? (Outsource your sales and marketing or build from within?)
Whatever the reason, there comes a time when “doing it the way we’ve always done it” is no longer effective. Either sales goals aren’t being met, you are losing market share and missing opportunities, and business is growing slower than anticipated or business is going well but you are in the enviable position of being faced with more growth potential than available resources.
Regardless of the reason, the question is how do you adjust your strategy and realign your talent to maximize your business growth potential? Do you hire additional sales reps and/or additional marketing personnel and build from within, or do you outsource? Buy vs. build can make great sense as it relates to increasing speed to market and lowering risks.
Trust (“Can an outsourced team really do it better than I can?”)
As we talk with business owners across different industries and as business owners ourselves, the underlying question is, “Can I trust an outsourced sales or marketing provider?”
The trust question can be broken down into a few different categories:
- Brand: Can I trust your organization to represent my brand /company in the way I want it represented?
- Revenue: Can I trust that your organization can achieve the results needed to make it work?
- Will you really do what you say you’re going to do?
One CEO we met with recently who has a successful track record with small to midsize technology companies said he never dreamed of outsourcing his sales (“My Revenue”) to a third party. He couldn’t believe someone could do it better, faster, less expensively and with results that were as good or better than what he was seeing internally.
The reality is that all of those qualities are accessible but only with the right partner.
A Team Effort (For repeatability, scalability and predictablity)
One of the reasons corporations enjoy working with NuGrowth Solutions as an outsourced sales and marketing provider is that our offering includes a total company commitment, not just a single individual.
Not only will NuGrowth hire your inside sales executive, we will also provide the infrastructure and management to initiate large account acquisition strategies. You benefit from a dedicated sales team acting as an extension of your company, with none of the risks associated with starting at ground zero. On the marketing side, you get the people, the infrastructure, the capability, the tools, the processes and the reporting in place to run campaigns with the dedicated cadence necessary to be successful.
A Foundation Built to Last
When we meet with CEOs and business owners, we spend time on values and philosophy because it that doesn’t align, then the relationship will be challenged. It’s just like any other meaningful relationship. If you don’t have a foundation, don’t expect it to last.
Once a foundation for trust is established, we get after the key business issues and more importantly the goals of the business. That’s where the chemistry starts and fun begins (as well as at the work). We’re biased but having been around enough we know that if we could have found a partner like NuGrowth Solutions when we were growing other businesses we would have jumped at this type of relationship.
If you’re interested in finding a trusted partner along with all of the other resources, systems and infrastructure to grow your business, give us call at (800) 966-3051 or click here, fill out the form and we’ll be in touch soon.
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