Inbound marketing promotes your company with content that appeals to your target customer and aligns to their needs. It earns attention by drawing prospects toward your company.
Content should be personalized to the potential customer, and be crafted to best meet them at different stages of interaction with your company.
Examples of inbound marketing include blogs, social media, videos, podcasts, newsletters, whitepapers, and more.
How inbound marketing converts visitors into leads:
- Visitors reach your website
- They click call-to-action button
- Upon doing so they reach a landing page
- Now interested, they fill out a form
Any good inbound marketing program will also include lead scoring and lead nurturing.