From ancient times to modern day, scholars, businessmen, sports celebrities, and regular folk have expounded the virtues of planning.
“A man who does not plan long ahead will find trouble at his door.” – Confucius
“A goal without a plan is just a wish.” – Antoine de Saint-Exupery
“A good plan is like a road map: it shows the final destination and usually the best way to get there.”- H. Stanley Judd
“If you don’t know where you’re going, you’ll end up someplace else.” – Yogi Berra
Yet, if the annual Content Marketing Institute survey is to be believed, many marketers, at least those in the digital content marketing realm, fall short when it comes to planning and strategy. This could be due to lack of bandwidth, or understanding – or it could be because today’s marketing environment is evolving so rapidly, it’s hard to keep up.