[vc_row][vc_column][testimonial_slider] [/testimonial_slider][vc_column_text] "By failing to prepare, you are preparing to fail" – Benjamin Franklin [/vc_column_text][vc_column_text]There are few people who would argue the truthfulness of the above statement. We all...
Most people would agree that a first date is NOT the ideal time to propose. Why is it then that so many marketers ask prospects to buy before they’ve even had a first date, let alone developed a long term relationship?
It just doesn’t make sense.
As an effective content marketer, you have put the time into understanding the characteristics of your audience. You’ve developed and validated personas. You or your strategist has created an editorial calendar that will knock clients’ socks off. You’ve produced...
Content marketing has proven its worth, bringing in three times more leads and costing 62% less than traditional outbound marketing (Hubspot). Despite these stats, a recent NetProspex and Content Marketing Institute whitepaper found that 85% of B2B marketers said they...
Digital marketing remains one of the best ways for both B2C and B2B companies to reach customers. A recent We Are Social study showed that 71% of internet users in the US searched online for a product or service in the last 30 days, and 66% made an online purchase...
Creating strong content is not the ultimate element in Content Marketing. Creating and maintaining effective marketing data to target the best possible audience for your campaign is of equal importance. One of the most important tools in a modern marketer’s tool belt...
From ancient times to modern day, scholars, businessmen, sports celebrities, and regular folk have expounded the virtues of planning. “A man who does not plan long ahead will find trouble at his door.” – Confucius “A goal without a plan is just a wish.” - Antoine de...
*Full disclaimer: this post is shoe-horned with Star Wars allusions, puns, and enthusiasm. Reader be warned. In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star. It could be...
As part one of our Content Marketing Strategy series, we’re discussing one of the most important tools in a content marketer’s pocket: the buyer persona. A buyer persona is a tool that all reputable content marketers use. It is the driving force behind your campaign,...
To be purposeful, a content marketing strategy must include relevant information about your campaign, like the goals and KPIs. But to be effective, it must also be documented. Not just discussed. Not just a draft. But a written, finalized, and approved content...
