Facts, Stats, & Insights
It’s no longer a question of if you should do content marketing… It’s how you do it. These numbers tell the story.
Content Marketing Works
- 67% of the Buyer’s Journey takes place online. (Sirius Decisions)
- B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B)
- Per dollar spent, content marketing produces 3 times more leads than paid search. (Kapost)
But Only When Done Right
- It Takes Relevance
To be effective, content must be timely, relevant and fill a real need- answering the key WIFM (what’s in it for me) question for the reader.
- It Takes Time
Prospects receive an average of
from the time they enter the top of the funnel until they’re a closed-won customer. (Aberdeen Group)
- It Takes Multi-Channel Distribution
On average, 60% of marketing leads are generated through direct or outbound marketing – 40% through inbound channels. (Aberdeen Group)
- It Takes Systems & Discipline
63% of companies that are outgrowing their competitors use marketing automation. (The Lenskold Group)
- It Takes Follow Up
Firms that contact prospects within an hour of receiving a query are nearly 7 times as likely to qualify the lead as those that contact the customer even an hour later – and more than 60 times as likely as those that waited 24 hours or longer. (Harvard Business Review)
- It Takes Fresh, Clean Data
Industry estimates show that data decays at a rate of 25% to 30% per year. (DemandGen)
And It Takes Professional Persistence
Turning lists into leads, and then into closed deals does not happen overnight – and does not happen with a “team of one.”
It takes professional persistence by a seasoned sales and marketing engine with a team of players that have expertise in all aspects of lead generation.