Getting to Know You: How to Find a Real Partner for Increasing Sales

by | Jan 6, 2021 | Sales as a Service

Outsourcing is becoming more common in the business development world – from software development to content creation, and more, savvy agencies are turning to outsourced partners and increasing sales. Statistics show:

  • 57% of companies leveraged outsourced work to increase productivity
  • Outsourcing can increase overall productivity by up to 100 times
  • Those who outsource save around 60% of overall business costs
  • Almost 80% of companies that outsource say they feel optimistic about their outsourced partnership

Yes, these stats are real – but only if you work with a real partner. Endless vendors promise to boost your sales, improve your productivity, and transform your development strategy, so how do you know which are the real deal? Some simple questions can help you find your answer.

Is the work collaborative?

Any vendor will dictate what is valuable and define metrics and goals for you. A true partner will ask what you value and your goals, using your answers to form their strategy. Whomever you chose should offer their expertise and experience to inform how to proceed, but you should be a central part of the process from day one. Both you and your provider have something to bring to the table: you have your industry experience, and they have their business development expertise. The two should work hand-in-hand.

Are they resourceful and flexible?

Any experienced sales and marketing professional knows the development process isn’t cut and dry. It’s about coming up with a data-backed plan, implementing it, and continually adjusting as you gain more data. Look for a provider who can create a plan with multiple possible strategies and built-in checkpoints to foster adjustments as needed.

Is communication easy?

The best partnerships are based on consistent, clear communication. It should be easy to get in touch with your contacts. If you’re constantly knocking at their door, there’s a problem. A quality partner will establish regular meetings and offer internal communication streams to keep you as connected and up-to-date as you want.

Are they transparent about their strategy and process?

Any provider can promise great results, but do they have the details to back it up? A real partner can easily explain their process, be clear about who you’ll be working with, and answer any questions. They should also offer references and examples of past success to back-up their work.

Do they have the grit and motivation to get the job done?

Every sales manager knows the key to a successful team is a little bit of motivation and grit. It’s not easy to keep going when you hear “no.” It takes a savvy, dedicated group to get the job done.

Are they working with the best technology? And can they teach you, too?

If you don’t hear “CRM, “marketing automation,” or “email management” at a bare minimum, you’re looking at the wrong team. Your outsourced development partner should be on top of the best sales and marketing technology and well-versed in how to use it best for your team. On top of that, implementation and management training should be part of their offering so you can continue to experience success with tech well after your collaboration ends.

Do you enjoy working with them?

A quality provider may check all of your boxes, but it all comes down to how you feel about the working relationship. During your interview process, you’ll get a feel for what it’ll be like working with a provider. Do you have a similar approach to the work and partnership process? Pay attention to whether it’s draining or invigorating to meet with their team. Impactful development takes 12, 24, or even 36 months – that’s a large time investment, so you’ll want to be sure you’re working with someone you’ll enjoy.

Experience the NuGrowth Difference

In our decades of experience, our best team integrations are the ones we hardly notice. With a real partner like NuGrowth, you’ll feel like we’ve been part of your team all along. Working together for a common goal with a shared vision and purpose, our team brings value that is difficult to quantify.

But we have the quantity as well as the quality. Our team leverages the best technology and data-driven processes to create a customized development strategy proven to reach our shared goals. We know one size doesn’t fit all, and our time-tested framework adapts to you as a real partner in the experience.

Don’t just take our word for it- find out for yourself by setting up a meeting today. Contact us at 614.304.3920 or fill out a simple contact form here.

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