Increasing sales is simple: set more meetings, win more deals, right? If only it were that easy. Effective business development requires a lot more than appointment setting.

Consider a puzzle: each piece carries its own image but when pieces are joined together a complete picture is made. In the same way, the big picture of business development would be incomplete without all of its parts working together. At its core business development is about qualifying leads, stewarding a brand, defining assets, and nurturing relationships—four pieces to complete a beautiful picture.