New customers are great, but existing customers are even better.
- Acquiring new customers costs you 6-7x more than retaining current customers.
- Increasing customer retention rates by 5% increases profits by 25% to 95%.
Customers leave for a myriad of reasons, but most of them can be bundled into the phrase “poor customer experience.” The most successful organizations are those that make a concerted effort to create an optimal customer experience. Marketing—specifically content marketing—can play a big part in that. Read on to learn methods for building stronger customer relationships through content marketing.