Before you Write, Understand their Plight

Over the last several years, content marketing has exploded in popularity. In fact, 90% of all organizations use content in their marketing efforts and 78% of CMOs see custom content as the future of marketing.1 Yet, according to Forrester research, 87% of B2B marketers say that they struggle to produce content that truly engages their buyers. Why is that? To truly engage buyers you need to create content that people actually want.