Why do sites need to be replaced? Because while your site stands still, all these important things continue to move forward: 1. Website technology 2. Search engine algorithms 3. Digital security 4. Design trends 5. Your business
Why do we say most? Every business is unique. Some sites, because of how they are built, are outdated before they launch. Assuming you are working from a good starting point, however, after two-years there has usually been enough evolution in website technology, search algorithms, digital security, and design trends to merit getting a new site. If you are entering new markets with new products, or if your marketing and sales messaging is still evolving, you will likely want to make the move sooner. Most sites should be replaced once they hit the two-year mark.