Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...
It takes a certain type of person to walk into a dive restaurant. The exterior is anything but enticing, leaving the food quality to question. But, it may hold some of the most savory eats— if you’re brave enough to take a chance. Poor web development and design can...
Are you considering re-writing your business’ website copy? You’re not alone. A lot of websites are born quickly and out of necessity, so they often have a TON of excellent information, but don’t necessarily have web-optimized copy.
Many companies copy straight from sales papers, brochures, and other print collateral because there isn’t enough time or expertise on-hand to write website content. Other sites were originally written by the machine operators, engineers, or other subject matter experts who had primary responsibilities beyond website writing.
So, if you’re looking for a place to start, we’ve outlined basic steps and information for you to consider as you begin.
Some things get better with age… What gets better with age? The longer a fine wine lasts, the better it becomes. Leather boots look better scuffed than new and cast iron pans make food taste better as they become more seasoned. If only this were the case for everyday...
[vc_row][vc_column width="1/1"][vc_column_text] Google does a great job at making everything seem simple. If you want to know something, you go to google.com, type in what you are looking for and – boom – there it is. If you wrote your search clearly enough, your...
[vc_row][vc_column][vc_column_text]Have you ever noticed that some websites are smooth to navigate, while others make you feel like a mouse in a maze? It’s no coincidence that some sites are easier to navigate than others – they have invested in creating a positive...
[vc_row][vc_column][vc_column_text]When you’re trying to learn about search engine optimization (SEO), it can be easy to get lost in a sea of information. There’s been so much written about what you should and shouldn’t do, that you often get conflicting information....
Did you know that, on average, customers contact a sales rep after they have independently completed about 60% of the purchasing decision process? Technology has changed, and so have buyer behaviors. That’s why, although a strong sales team is as important as it ever...
Content is the centerpiece of your inbound marketing efforts. If you can’t make anything people want to read or view – then share with their friends or co-workers – your inbound marketing campaign will never get off the ground. You know you want to make positive...
As we mentioned in last week’s post, the vast majority of product research begins with a click of a mouse, and buyers are “self-selecting” more than ever before. And, as indicated in our recent infographic, Demystifying SEO, 60% off all clicks go to the top three...
