The first time you talk to a lead, you get all the introductions out of the way, learn the important basic information about the lead’s company, and share what your company does. The next time you talk to that lead, you skip over the introductions and run a sales call...
Salesforce
Lead Follow-up Best Practices
To further prove that timing really is everything, you need to make sure that you follow up on inbound leads quickly. How fast? The Harvard Business Review study found that follow-up phone calls made within five minutes of the lead filling out a form were 80% more...
Qualifying Your Leads
Knowledge is power… but access to knowledge is even more important. Even if your sales team is asking the important questions to your prospects, what happens to the information they gather? Does it just exist in notes written down on a piece of paper or typed into a...
Lead Scoring to Boost Sales
Whether you’re working in construction or sales, every job has tools of the trade. The tools a sales team uses are different than the tools a construction team uses, but in both cases, you need to have the best tools to do the job right. You need to make sure lead...
Lead Scoring for Better Conversion
As mentioned in a previous post, two NuGrowth team members, Paul Fuller and Chuck Rue recently took part in an Act-On sponsored webinar “Lead Scoring: The Science of Sales Conversion.” In conjunction with the webinar, Fuller was asked to write a guest blog post for...
NuGrowth Solutions and Act-On Software Host Joint Webinar on Lead Scoring
NuGrowth Solutions and marketing automation partner Act-On hosted an educational webinar on February 18, 2014 discussing the groundbreaking techniques they are using to drive and cultivate leads for their clients and educating viewers on how to turn their websites...
CRM – The Glue that Ties it All Together
We’ve written a lot lately about segmentation and role specialization. About how individual specialists working each stage of the sales pipeline (hunters, closers and farmers in both the producer and management roles) can lead to faster, sustainable growth. And we...
10 Tips for CRM “Done Right”
[vc_row][vc_column width="1/1"][vc_column_text]Over the years since it was first introduced, Customer Relationship Management (CRM) software has become a critical part of the sales infrastructure of successful organizations. Done right, it can be one of your greatest...
A Winning Sales Infrastructure
Too many business leaders spend too much time thinking product, not sales – and certainly not sales processes and support. Ask them what they are doing to grow their bottom line and they’ll tell you they hired a few reps and cut them loose in the field. After all,...
Territory Management
[vc_row][vc_column width="1/1"][vc_column_text]Territory management is the development and implementation of a selling strategy that defines the plan and purpose for systemically covering your territory or accounts. Done right, it is a wide scale plan that pulls...