Like athletes, businesses are constantly working to improve performance and meet new goals. To be successful, both athletes and businesses must consistently exceed their goals and outperform the competition. The most successful athletes eventually become All-Stars....
Sales Strategy
Common Attributes of Underperforming Sales Teams … and How to Address Them
Surveys show that most sales leaders feel their team is underperforming. This is due to a number of factors including lack of coaching, outdated sales models, and poor lead management systems and processes. At NuGrowth, these issues come up repeatedly in conversation...
Anatomy of a Pre-Call Plan
“By failing to prepare, you are preparing to fail.”
We have all been in situations when poor preparation has led to unnecessary work, when we wished we had taken the time to organize our thoughts or questions before acting.
Approaching a sales call requires groundwork. Without it, it is easy to lose control of a conversation. By the end of the call, you and your team may discover you have more questions than when you began, or, without realizing it, that you failed to gather all the requisite information to begin serving a client.
Benjamin Franklin’s warning is important in life as well as in business. If you take time to prepare, and stick to our proven, pre-call plan, you and your team will have a smoother, more successful sales call.
The Difference Between Lead Nurturing and Lead Management (And Why You Need Both)
You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that...
Insiders Guide to SaaS Marketing
Connecting the Dots & increasing CAC Ratio with Marketing Automation Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is...
Business Lessons from OSU’s Championship
In sales and marketing, as in football, everyone wants to rush to the results. But there is a lot that you need to do in the background in order to achieve the results you want. A great example of this is the recent victories by the Ohio State football team. OSU just...
Qualifying Your Leads
Knowledge is power… but access to knowledge is even more important. Even if your sales team is asking the important questions to your prospects, what happens to the information they gather? Does it just exist in notes written down on a piece of paper or typed into a...
Improve Sales and Marketing Performance Through the Aggregation of Marginal Gains
Whether the playing field you’re trying to improve on is literal or figurative, finding a comprehensive and effective strategy has to be a primary goal. Without one, making improvements isn’t easy at all. That’s why a methodology that British Cycling’s director Dave...
SMaaS: How to quickly and cost effectively make sales and marketing a core competency
The seventh rule in Bessemer Venture Partners’ Top 10 Rules of Cloud Computing and SaaS says that to successfully scale and grow a SaaS business you need to “Make online sales and marketing a core competency.” “You’re a cloud business, so by definition, your sales...
When the Shortcut Isn’t All That Short
Have you ever followed what your GPS tells you is the shortest route, only to find yourself on a dirt road in the middle of nowhere? Or tried a “do-it-yourself” renovation project only to call in the experts after pouring too much time and money into a failed attempt?...