Sales and Marketing Integration

The How and Why of the Automated Journey Outreach Campaign

The How and Why of the Automated Journey Outreach Campaign

by | Mar 22, 2022 | , ,

Customer expectations have changed rapidly over the past two years. Your customers expect more personalization, more relevant messaging, and outreach campaigns that speak directly to what they want and how what you’re providing or selling fills their needs.

These changes have made marketing automation and the automated customer journey increasingly crucial to gaining and retaining clients or organization members. Are you utilizing this powerful outreach campaign approach to grow your customer or member engagement?

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Need Marketing Automation Support? Here’s Why

Need Marketing Automation Support? Here’s Why

by | Jan 19, 2022 | ,

Marketing automation is more than a “popular” sales and marketing tool; it’s moved to essential. Eight out of ten companies use marketing automation to gain, score, and nurture leads, and for good reason. Marketing automation can improve workflow, boost conversion rate, increase productivity, and bring critical personalization to customer outreach. Yet, not all businesses see these benefits. Why?

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How to Grow Business with Sales as a Service: Engineering Consulting Firm EWI

How to Grow Business with Sales as a Service: Engineering Consulting Firm EWI

by | Sep 29, 2021 | , ,

As a sales as a service provider, we often encounter two questions about sales as a service. Those questions are: 1) how does sales as a service work and 2) how to grow business with sales as a service.

One answers the other. With an understanding of what sales as a service is, one can see how to grow business with this powerful offering.

How Does Sales as a Service Work?
Sales as a service (SaaS) is a collection of services an organization provides to grow development in another organization. At NuGrowth, those services include sales team training, CRM management, market research, and marketing campaigns, among other sales enablement services.

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Marketing Automation and CRM Integration: Why and How

Marketing Automation and CRM Integration: Why and How

by | Aug 25, 2021 | , , ,

Though some view them in opposition, your marketing automation and CRM systems are a match made in heaven. Each system is designed to gather and use customer data to improve your sales, so how could they not be perfect for each other?

This reciprocal relationship often falls apart due to a rift between sales and marketing teams. When each team thinks they have the answer on their own, they lose out on the power of the dual relationship.

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The Digital Marketing & Sales Data You Need Right Now

The Digital Marketing & Sales Data You Need Right Now

by | May 12, 2021 | , ,

The year 2020 exposed some of the most fragile parts of businesses. Many found a lack of sales and digital marketing investment was one of those weaknesses.

Those who diversified their sales and marketing with digital tactics could rapidly assess shifting metrics. This allowed them to be nimble, taking action and adjusting to swiftly changing trends.

But those who relied on outdated tools or labor-intensive data gathering practices were left behind. If you felt unprepared for the unexpected in 2020, you need to update your practices to gain, interpret, and act on critical data now. Some of the most valuable data you need includes:

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