Research shows close to 70% of the buyer’s journey is complete before prospects reach out to your business. That means you need to communicate your message before you speak or write a word – a message you communicate through your sales content. Sales content is a...
SaaS Marketing
4 Tips to Build an Effective Go-To-Market Strategy
Attracting and retaining customers is at the heart of every business’ go-to-market strategy. But what exactly does that mean? A go-to-market strategy (GTM strategy) is an action plan that specifies how a business will target potential customers. At NuGrowth Sales as a...
How to Get ROI during an Event or Tradeshow
Tradeshows are excellent opportunities to meet new customers, start conversations, and build your company’s brand. So, how do you prepare? We break down a vital outreach strategy you should implement before the trade show begins for maximum success. Waiting until the...
Increase Click-Through Rates to Increase Conversations
A revealing metric used to measure the success of any email marketing campaign is an email’s click-through rate. Click-throughs from email marketing campaigns are a proven way to increase meaningful sales conversations for your business development team. It is one of...
Insiders Guide to SaaS Marketing
Connecting the Dots & increasing CAC Ratio with Marketing Automation Asked, “what is the single most effective metric for a SaaS business?” Dharmash Shah, Co-founder and CEO of SaaS giant, Hubspot replied, “One of the metrics we track most maniacally at HubSpot is...