Marketers and sales agree… leads generate sales. But not all leads are good leads. So, how can sales and marketing companies decide which leads to act upon? Using lead scoring, and a well-defined matrix of scores, is a great way to execute. This matrix uses a point...
Lead Management
The Difference Between Lead Nurturing and Lead Management (And Why You Need Both)
You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that...