Lead Management

Things to Consider When Setting Up Your Lead Scoring Matrix

by Chuck Rue | Dec 8, 2016 | Lead Management, Lead Scoring

Marketers and sales agree… leads generate sales. But not all leads are good leads. So, how can sales and marketing companies decide which leads to act upon? Using lead scoring, and a well-defined matrix of scores, is a great way to execute. This matrix uses a point...

The Difference Between Lead Nurturing and Lead Management (And Why You Need Both)

by Danny Kear | Mar 11, 2015 | Lead Management, Lead Nurturing, Sales and Marketing Integration, Sales Strategy

You’ve probably heard about the importance of lead nurturing and lead management. You may have heard about the performance advantages enjoyed by companies that adopt lead nurturing processes. You may even be familiar with specific statistics— like the fact that...

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Lead Management

Things to Consider When Setting Up Your Lead Scoring Matrix

The Difference Between Lead Nurturing and Lead Management (And Why You Need Both)

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Start the Conversation