As an effective content marketer, you have put the time into understanding the characteristics of your audience. You’ve developed and validated personas. You or your strategist has created an editorial calendar that will knock clients’ socks off. You’ve produced...
“Content marketing is king.” “Content marketing is the future.” “Content marketing is the new black.” Over the last few years, we’ve heard quite a few grandiose statements about content marketing. In our experience, content marketing has indeed been an effective...
Everyone is doing content marketing, and most are doing it badly. Just two statistics tell the whole story: 91% of B2B marketers use content marketing. 2 out of 3 do not believe that the content they produce is effective. Why is so much content ineffective? Relevant,...
High speed internet, mobile devices, and social media have all contributed to our need for instant gratification. In just seconds we know what our friends are up to, or the location of the nearest coffee shop. We have become accustomed to this fast-paced lifestyle—and...
Implementing content marketing is one of the key initiatives of many businesses in 2015. Organizations who aren’t doing it know that they should be, while many organizations that are doing it wonder if they are doing it right. The musing of where a CRM system fits...
