Category Archives: Content Marketing

Content Marketing: An “Investment” in the Future

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An interview with Monster’s Margaret Magnarelli

Margaret Magnarelli is the leading content strategist and editor at Monster and former executive editor at Money Magazine. She has spoken widely about her three pillars of content strategy: “How, Now, and Wow”—most recently at the Content Marketing World event in Cleveland. We had the opportunity to catch Margaret after the conference and talk more about her approach to prioritizing content and marketing activities at Monster. Read More

Creating Content that Clicks: Q&A with Andy Crestodina

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Andy Crestodina is a content marketing speaker and the co-founder of Orbit Media, a web design company in Chicago. We were able to connect with Andy and probe further about his keynote presentation at Content Marketing World, “Content’s Fortune and Glory: How to Make Friends, Rank High and Get Famous Online.” Here’s what he has to say about content, collaboration and increased traffic: Read More

Top Tools to Hone Your Content Marketing Strategy

By | Content Marketing, Digital Marketing, Marketing Strategy | No Comments

Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content.

There is help…if you can find it. We waded through the dozens of content marketing tools out there, pinpointing the best to tackle your biggest challenges. Though our list is not exhaustive, it can put struggling content teams on the right path.

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Good Intentions Only Go So Far: Closing the Content Marketing Gap

By | Content Marketing, Digital Marketing, Marketing Strategy | No Comments

The path to Hell is paved with good intentions.

A heavy statement. And, for those working through a content marketing plan, not far from the truth. Content marketing is on the rise—everybody is getting in the game—but good intentions won’t drive success. Those relying on quick fixes, unrealistic expectations, and unsound strategies may as well purchase a one-way ticket to content marketing Hades.

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