Category Archives: Content Marketing
One of the best ways for marketers to leverage available resources more efficiently and effectively is repurposed content.
Looking for a career in marketing but not sure where you want to specialize? Read this eGuide for a snapshot of a digital marketing team.
Most people involved in sales and marketing these days have heard the phrase “content marketing.” Those in the business know that it is the practice of using content (blogs, infographics, video, white papers, etc.) to attract prospects to your brand, engage them with interesting material to prompt interaction or conversion. Read More
Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content.
There is help…if you can find it. We waded through the dozens of content marketing tools out there, pinpointing the best to tackle your biggest challenges. Though our list is not exhaustive, it can put struggling content teams on the right path.
The path to Hell is paved with good intentions.
A heavy statement. And, for those working through a content marketing plan, not far from the truth. Content marketing is on the rise—everybody is getting in the game—but good intentions won’t drive success. Those relying on quick fixes, unrealistic expectations, and unsound strategies may as well purchase a one-way ticket to content marketing Hades.