An Infusionsoft Small Business Marketing Trends Report recently showed that 43% of businesses with in-house marketing say their efforts are ineffective. What’s holding them back from transforming their outreach efforts into sales? In many cases, it’s a lack of planning around the marketing and sales connection, especially for those leveraging an outsourced sales campaign. One tool can bring both together: marketing automation.
All posts by Sarah Deak
According to a survey conducted by sales strategist Marc Wayshak, 61% of salespeople say selling is more challenging now that it was five years ago. And with good reason – the sales game has rapidly evolved amid the tech revolution. Those who stood still during this swift growth find themselves in a sales slump, looking to inside sales service solutions to bail them out.
Cadence and content are vital elements for an effective sales campaign. These two elements are also challenging for many internal teams to perfect, which is why savvy managers turn to an outsourced sales campaign to help.
When we work with businesses to improve their sales campaign, it’s imperative to match content with our proven outreach cadence. The right content can move a prospect to the next stage in the sales journey and provide an anchor to sales team members as they make contact. Examples of matching content to the sales journey include:
Trade show outreach matters.
In our super-connected, digital age, in-person trade show events may seem old-fashioned and passé. Yet, they remain an effective business strategy, with 81% of B2B companies leveraging them to gain and convert leads. Meetings generated from events net an average of $1,294 per participant and the trade show industry generated over $13 billion in revenue in 2017.
These numbers show trade show outreach is alive and well, and something your company should leverage. But, how?
Data is essential to our success as a sales as a service provider. Our goal is to help businesses fill in gaps in their development processes. Well-organized data can show where those gaps occur and point to how to fill them. That’s why organizations with reliable data management and analysis can generate up to 70% more revenue.
According to McKinsey & Company research, companies that leverage data in their development processes see profits jump 5-6%. That’s an impressive stat, but it can be challenging to know what data to record and how to put it into action. We have the sales as a service secrets to answer these questions.
When we work with companies, many have a solid business development strategy that, in theory, should work but isn’t getting results in practice. Often, the issue lies in a lack of connection with the prospect through discovery.
If you leave out discovery, you’ve shot your chances to establish trust and gain insight on a prospect’s individual needs. You need both to be able to successfully move prospects from one stage to the next in your pipeline.
If you’re reading this, you’re looking for help. You’ve got a product or service you believe in, but not enough interest to keep improving it. Quality speaks volumes, but you need a higher volume to keep your business growing. What can you do to amplify your business development plan?
Whether you need better data management, more streamlined technology, or simply additional development resources, sales as a service (SaaS) has your answers. As an all-in-one, personalized development solution, sales as a service can bring you everything from a dedicated insides sales team to targeted sales strategies guaranteed to exceed quotas and yield success time and again.
As the #1 sales as a service provider, there are a few questions we get asked a lot. The first, “What is sales as a service?” followed by “Why use sales as a service?” and “what should I look for in a sales as a service provider?” We’re here today to answer all these questions and more.
Generating and connecting with leads are among the top priorities and most common struggles for development teams today. Often, the issue lies in a lack of strategy or target. Development teams go wide and hard, yet come up short.
One way to yield better results is through targeting lead segments with specific Tactic Groups. These are segments of your development targets, coupled with tested and perfected outreach content and methodologies for each segment. Examples include location proximity for clients in the same physical area as your business, lost opportunities and previous customers, and tradeshow appointments.
Today we’ll focus on that third Tactic Group: tradeshow appointments. Many businesses employ this development tactic, but few manage to tap into its potential. The key is to do more than just show up to gain ROI from a tradeshow.