It’s official – the coronavirus, also known at COVID-19, has made its impact on the U.S., including disrupting the way many of us do business. Schools are closed, events canceled, and the government is asking everyone who can to work from home.
All posts by Sarah Deak
As a development manager, your sales pipeline strategy is always on your mind. You want it to grow and move, yet are constantly assessing how.
In the past year, almost 40% of companies increased their trade show budget. That’s resources devoted to trade show marketing, prospect outreach, and follow-up. The reason so many are upping their trade show investments is based on a simple fact: higher and more powerful ROI. The average face-to-face meeting costs upwards of $260 while a trade show prospect meeting is around $140. And each of those meetings are high impact, with almost 85% of trade show attendees saying they have buying authority.
Bad data leads to bad development decisions. We all know this to be true. Stats like 40% of businesses failing due to inaccurate data, and almost 30% of sales rep time wasted on bad data signal the dangers of bad data loud and clear. While poor data points are a bad actor in development data failure, data collection and processing are also at fault. And all three are a major trigger in Salesforce support.
Sales data is the necessary fuel for development outreach. If you’re starting with inconsistent, out of date, or just plain wrong data, you can bet you won’t be making any progress. Whether you’re converting leads or cultivating your customer base, data is the driving factor. Are you showing your sales data the care it deserves?
A new year signals two things: looking back at what you’ve done and looking forward to where you’ll go. In development, where you go is shaped by your competitors and your customers, tracking the trends in the industry to see what to expect next.
Research shows close to 70% of the buyer’s journey is complete before prospects reach out to your business. That means you need to communicate your message before you speak or write a word – a message you communicate through your sales content.
With decades of combined sales experience, our team at NuGrowth has seen it all. In those years, we’ve gained wisdom (and data!) to recognize the most common issues development teams face in their quest for sales success. And, we know how an outsourced sales partner can help.
As we near the end of the year, it’s time to make resolutions to do better next year. One way your business can improve is through a fresh, new business development plan, starting with how you gather, store, and use data.
When it comes to inside sales, veterans and newcomers alike struggle with the same thing: prospect outreach. Outreach is the critical connection between a lead in a pipeline and a new customer. We’ve got the insides sales solution to help you make that connection: an intentional outreach cadence.
The Five-Part Outreach Approach
Effective prospect outreach comes from a combination of tested cadence and templates coupled with careful personalization. Your jumping-off point is a carefully crafted email and call cadence to keep prospected engaged and moving through the sales funnel.