Great food starts with quality ingredients. Black truffle oil adds something to a dish that canola oil cannot. But, if you only have bottles and bottles of truffle oil, you’re missing a lot of what it takes to make a mushroom risotto or the best grilled cheese you’ve ever had. You need more than just one quality ingredient to make a dish.
All posts by Sarah Deak
By now you’re aware what sales as a service (or SaaS) does, but may still be unsure what it means for your business. There’s a reason you’re reading this – perhaps it’s a dip in sales, a slow in new business, or a spike in your pipeline you’re not equipped to handle Whatever the reason, sales as a service is your answer. Contrary to what you may think sales as service isn’t one-size-fits-all, it’s a fits-whatever-you-need flexible solution.
No business can do it all. You outsource IT, marketing, design – why not outsource your sales? For many, the hesitancy lies in fear of losing your voice, personal connection, or diluting your brand. But outsourcing sales doesn’t mean giving up all control. Think of the process as a filling in of what’s missing. Your sales strategy may be a functioning road, yet full of bumps and swerves. Outsourced sales can make that ride smoother and more efficient – filling in your potholes to make your ride better.
Content marketing, though a highly effective brand buzz and lead generation method, is not without its challenges. According to the Content Marketing Institute, new and experienced content marketers alike report the same hurdle: producing engaging content.
There is help…if you can find it. We waded through the dozens of content marketing tools out there, pinpointing the best to tackle your biggest challenges. Though our list is not exhaustive, it can put struggling content teams on the right path.
The Stats on Content Marketing Don’t Lie
Thoughtful marketers have embraced content marketing. In fact, 88% of B2B marketers use this effective strategy (source) and most companies spend up 20-40% of their budget on content marketing (source). Over half of business owners say content marketing is “very important” or “absolutely critical” to their buyer journey (source).
Why do so many marketers hold content marketing in such high regard?
- 78% of consumers name customized content as a factor in trusting a brand
- More than half (61%) of consumers surveyed said they are more likely to buy from a company delivering custom content (source)
- Content marketers see a conversion rate 6x greater than those without a content marketing plan (source)
Too many fall victim to a common content marketing mistake: putting quantity over quality. Businesses jump on “content is king,” and mistakenly think this means producing a king-sized amount of content.
They are woefully wrong.
Your business is important to you. You’ve invested countless hours and dollars into this venture and you want to see it succeed. But, your close attachment to your company can make it difficult for you to see what your business needs to grow. Realizing the value of a third party perspective, many business owners are now looking to outsource business development efforts.
This external, unbiased view is only one of the benefits of outsourcing. Outside development teams add value to your business for many other reasons.
We look for efficiency and effectiveness in all we do: our morning routine, our route to work, even our trips to the grocery store. We stick with these drilled-down processes because they deliver us the results we need, in the shortest amount of time. They’re predictable – time and again they come through just as we expected and desired.
Your business development needs such a predictable process: a go-to-market (GTM) strategy that will yield quick, quality results time and again. This action plan is a start-to-finish process for getting your product or service to market in an impactful way. A successful GTM plan employs these essential components:
“Make a customer not a sale.” Katherine Barchetti
This well-known quote from the Pittsburgh retailer speaks volumes on the importance of professional persistence. Professional persistence in your business development efforts is about creating relationships. This means you build trust with prospects, getting to know them as an individual rather than a faceless opportunity in your pipeline.
From ancient times to modern day, scholars, businessmen, sports celebrities, and regular folk have expounded the virtues of planning.
“A man who does not plan long ahead will find trouble at his door.” – Confucius
“A goal without a plan is just a wish.” – Antoine de Saint-Exupery
“A good plan is like a road map: it shows the final destination and usually the best way to get there.”- H. Stanley Judd
“If you don’t know where you’re going, you’ll end up someplace else.” – Yogi Berra
Yet, if the annual Content Marketing Institute survey is to be believed, many marketers, at least those in the digital content marketing realm, fall short when it comes to planning and strategy. This could be due to lack of bandwidth, or understanding – or it could be because today’s marketing environment is evolving so rapidly, it’s hard to keep up.