Content marketing is not just content for content’s sake. To be successful, every piece should drive a larger strategy—one that attracts, nurtures and engages leads at every stage of their journey.
Content marketing and SEO should work together to get the best from both disciplines. Here are three ways to get them aligned.
Inside sales is often wrongly associated with robo-calls. When in fact, they could not be less similar. Effective business development is not telemarketing, as it requires much more than cold calling or appointment setting. Our new guide, The 4 Essential Pieces of...
The statistics showing the importance of content marketing in customer retention are staggering. According to the Harvard Business Review, retaining just 5% more customers can boost profits by 100%. Harvard Business Review also found that the single biggest driver for...
A high quality plan will: Help your sales team have effective call lists Increase KPI’s Bring more purpose to outreach Increase speed and progression through data While it is easy to realize that you need a good territory management plan, it can be difficult to craft...
To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more....
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?” Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped...
Read this eGuide for tips that will help you break free of that pesky sales slump.
Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...
Successful marketers supplement their creativity with a few essential tools to produce masterful messages that really speak to their ideal prospect. One of these tools is the buyer persona, a semi-fictional representation of your ideal customer that is built using a...