*Full disclaimer: this post is shoe-horned with Star Wars allusions, puns, and enthusiasm. Reader be warned. In a galaxy far, far away, Han Solo and Chewbacca, co-workers and best friends, worked together to save Princess Leia and destroy the Death Star. It could be...
As part one of our Content Marketing Strategy series, we’re discussing one of the most important tools in a content marketer’s pocket: the buyer persona. A buyer persona is a tool that all reputable content marketers use. It is the driving force behind your campaign,...
To be purposeful, a content marketing strategy must include relevant information about your campaign, like the goals and KPIs. But to be effective, it must also be documented. Not just discussed. Not just a draft. But a written, finalized, and approved content...
Are you considering re-writing your business’ website copy? You’re not alone. A lot of websites are born quickly and out of necessity, so they often have a TON of excellent information, but don’t necessarily have web-optimized copy.
Many companies copy straight from sales papers, brochures, and other print collateral because there isn’t enough time or expertise on-hand to write website content. Other sites were originally written by the machine operators, engineers, or other subject matter experts who had primary responsibilities beyond website writing.
So, if you’re looking for a place to start, we’ve outlined basic steps and information for you to consider as you begin.