The global coronavirus COVID-19 pandemic has forced everyone to reassess operations. As many businesses are in a forced slowdown, now is the time to reassess your sales execution plans to prepare for getting back to business with strategy and purpose.
No matter how long you’ve been in development and sales, you know what qualifies as an effective sales strategy or tool changes quickly. That’s why it’s imperative to keep your sales execution plans changing as well.
You need to ask yourself regularly: are we winning as much or more than we were in the past month/quarter/year? If not, why? The answer may lie in one of these five sales execution plan elements.
1. Data
Are you gathering and analyzing the right metrics? Identifying and tracking your KPIs is foundational to establishing a sales strategy. Ensure you have the right metrics to measure your progress accurately. Once you know which KPIs to track, set SMART (Specific, Measurable. Attainable, Relevant, and Timely) goals for individual reps and your team as a whole.
2. People
Your team is your mouthpiece, so you want to be sure they’re saying what you want to say. A successful development team is well-trained from day one. That means recruiting for key traits like work ethic, desire to learn and grow, coachability, and competitiveness, among other defining characteristics for your business. Ongoing training and mentorship are imperative in helping build and maintain your team as well.
3. Tools
A robust CRM and marketing automation are the obvious must-have tools for development. Beyond obtaining the right tools, ensure you know how to use them, and have optimized them for your unique needs. That means adjusting reporting metrics, customizing dashboards, and personalizing training for staff, among other elements.
4. Processes
Do you have a feedback loop? Are your sales and marketing processes synced? Analyze how you’re executing tasks and determine if you’re making the most of the people, data, and tools at your disposal.
5. Strategy
In the end, it all comes down to bringing these elements together in a solid strategy. That strategy should include how to attack audience segments with the right messaging, content, and cadence. Your goal is to communicate your value to each unique prospect, moving them along in the buyer’s journey. Do you have what it takes to do it?
At NuGrowth, we have what you may be missing: targeted 90-day Tactic Group campaign strategies to harness your data, people, tools, and processes to fill up your calendar with proven results. Combined with our custom tech stack and first-class training and recruitment, the NuGrowth team is what you need to fire up your business for a fraction of the cost of building on your own.
Discover more on what NuGrowth can offer your team and your business: get in touch at 614.304.3917 or fill out a simple contact form today.
Sarah Deak is a veteran copywriter and content strategist with NuGrowth Solutions. She likes to look for the unexpected angle and uses her background in education, business development, and marketing to create interesting and informative pieces to equip readers with actionable data