Marketing automation was created originally to help marketers acquire new customers. When it’s used well, as the stats at the right show, it does this beautifully.

But there is so much more. Marketing automation allows you to uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. It provides a wealth of knowledge about all stakeholders, and it can guide you to deliver the right messaging at the right times for leads and customers alike.

Deployed broadly, marketing automation can become a key tool for sales, marketing, account management, customer success managers, customer service, and others.