Sales Tips

Connect Through Discovery

Connect Through Discovery

The best sales teams have learned that to make it in this buying environment, discovery is critical. Often, companies have a sales pitch or product demo lined up for the first meeting with their potential buyer. This is a massive (and common) mistake.

The first thing your buyer needs to know about your company is that you can be trusted. Beyond that, once you have established a relationship with the buyer you have the chance to guide him through the sales cycle.

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