To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more....
Did you know that there are 6,586,013,574 internet searches a day worldwide, according to Net Market Share? That’s a lot, and you need to somehow make sure that your company’s website can be found amongst all of it. The key to accomplishing this is applying the proper...
Email marketing tools have evolved since the first official email marketing message was sent back in 1978. Deliberate, strategized email marketing didn’t come into full force till the 1990s. Soon after, regulations monitoring the practice came into play, marking the...
[vc_row][vc_column][testimonial_slider] [/testimonial_slider][vc_column_text] "By failing to prepare, you are preparing to fail" – Benjamin Franklin [/vc_column_text][vc_column_text]There are few people who would argue the truthfulness of the above statement. We all...
Digital marketing remains one of the best ways for both B2C and B2B companies to reach customers. A recent We Are Social study showed that 71% of internet users in the US searched online for a product or service in the last 30 days, and 66% made an online purchase...
Ready to make an impression? Email marketing remains a great way to reach out to your audience— if your messages make their way to their inboxes. Our new eGuide, 3 Critical Principles for Email Marketing Success in 2016, covers everything you need to know to get...
The agency leverages sales background to provide fully integrated digital marketing campaigns that yield well-qualified leads. "Within 60 days of launching our new website and digital marketing program, we generated thousands of leads and jumped up over a hundred...
Sales and marketing work separately all too often. The more sales and marketing can work together, though, the more productive both will be. Tight cooperation will result in sales having warmer leads and marketing putting better messaging in front of the right people....
Anyone who has an email address is familiar with junk mail. It fills up your inbox, distracting you from the emails that are important. Although you can create an impression by flooding someone’s inbox with emails, it won’t be a good one. The question, then, is how do...
[vc_row][vc_column width="1/1"][vc_column_text]As we’ve talked before, the execution stage is where many lead generation and email marketing efforts fall short. Our last post touched on the challenges associated with executing a campaign, extrapolating and logging the...
Sarah Deak is a veteran copywriter and content strategist with NuGrowth Solutions. She likes to look for the unexpected angle and uses her background in education, business development, and marketing to create interesting and informative pieces to equip readers with actionable data