Creating strong content is not the ultimate element in Content Marketing. Creating and maintaining effective marketing data to target the best possible audience for your campaign is of equal importance. One of the most important tools in a modern marketer’s tool belt...
CRM Management
5 Myths & Misconceptions about Sales Force Outsourcing
Outsourcing is widely used and accepted in many industries, yet some are hesitant to hire an outsourced sales company. Many feel outsourcing means “giving away” sales, transferring ownership to the outsource provider. Yet, at the same time, companies admit they don’t...
3 Benefits of Marketing Automation Integration
[vc_row][vc_column][vc_column_text] How connecting CRM with Marketing Automation Drives your pipeline [/vc_column_text][vc_column_text] It is a fantastic time to be in sales and marketing. Creative, hard-working professionals have access to new tools to find the right...
5 CRM Mistakes and How to Fix Them
Lessons gathered from over 65 salesforce implementations By now, most B2B sales executives have heard of the tremendous advantages afforded by CRM (Customer Relationship Management) software. It’s difficult to overstate the importance of CRM in today’s data-driven B2B...
Is Marketing Automation Really Worth It?
Anyone who has ever searched the web to for insight how to increase leads through digital marketing or on whether marketing automation is “really worth it” has probably landed on Act-On’s blog post, 87 New (Really) Marketing Automation Stats. If not that post...
The missing link: why CRM integration is essential for content marketing success
Implementing content marketing is one of the key initiatives of many businesses in 2015. Organizations who aren’t doing it know that they should be, while many organizations that are doing it wonder if they are doing it right. The musing of where a CRM system fits...
NuGrowth Digital Marketing Agency Officially Launched
The agency leverages sales background to provide fully integrated digital marketing campaigns that yield well-qualified leads. "Within 60 days of launching our new website and digital marketing program, we generated thousands of leads and jumped up over a hundred...
NuGrowth Publishes eGuide: Lead Management: Increase Your Pipeline Velocity and Make More Sales
Did you know that lead follow-up phone calls made within five minutes of a lead filling out a form were 80% more successful than a call made just five minutes later? How well you manage your leads has a big impact on the effectiveness of your marketing and sales...
Lead Follow-up Best Practices
To further prove that timing really is everything, you need to make sure that you follow up on inbound leads quickly. How fast? The Harvard Business Review study found that follow-up phone calls made within five minutes of the lead filling out a form were 80% more...
Qualifying Your Leads
Knowledge is power… but access to knowledge is even more important. Even if your sales team is asking the important questions to your prospects, what happens to the information they gather? Does it just exist in notes written down on a piece of paper or typed into a...