Organizations have one of two experiences with Salesforce: immediate satisfaction or extreme frustration. The differentiating factor between these experiences is the level of Salesforce support. Companies that implement correctly, regularly refresh their system, and...
CRM Management
NuGrowth Sales as a Service Makes the Switch to the Lightning Experience
Salesforce, a global CRM leader when it comes to cloud-based software, empowers companies and meets their demand for an integrated and user-friendly customer relationship management (CRM) product. The American software company headquartered in San Francisco,...
How a Good Database Makes Your Sales Team More Efficient
As the end of the year approaches, you might be wondering about the overall quality of your database. Companies today are looking to sales enablement technologies, analytics, CRM systems and learning technologies to make their sales teams more effective and more...
Why Your Organization’s Growth Depends On High-Quality Data
If your sales and marketing activities are going to run like a well-oiled machine, you’ll need fuel… and data is the fuel for any growing organization. When organizations have clean data, they can generate up to 70% more revenue.
Four Reasons Why Database Health is More Important than You Think
To correctly complete any job, you need the best resources from the start. In sales and marketing, one of those resources is your database. This hub of contacts is vital for lead prioritization, outbound calling, targeted marketing, reporting and analytics, and more....
Six Tips for More Effective Lead Management
In sales, a lead is defined as a “potential sales contact.” But what constitutes “potential?” Depending who you talk to, “potential contact” can be anything from a purchased name in a database to someone who filled out a web form, replied to an email blast, or dropped...
10 Common Salesforce Mistakes—and How to Avoid Them (Infographic)
10 Common Salesforce Mistakes—and How to Avoid Them, to highlight the errors that prevent organizations from realizing their CRM’s full potential.
Database Health and Its Impact on Marketing
Database health has become increasingly important in today’s content marketing environment. A clean, well-segmented database is foundational to the success of any outbound effort. But poor data management doesn’t just hurt individual campaign results—it can...
The Buying Cycle Breakdown: Segmenting Within your Buyer’s Journey
In our last CRM blog we discussed how to ensure that your list segmentation matches your buyer persona. As we know effective messaging is relevant messaging. This means looking beyond just the demographic characteristics of your buyers and incorporating where they are...
Attention Content Marketers: Is your CRM as Detailed as your Personas?
As an effective content marketer, you have put the time into understanding the characteristics of your audience. You’ve developed and validated personas. You or your strategist has created an editorial calendar that will knock clients’ socks off. You’ve produced...